When launching a new product or service, PR is key to generate awareness of your new offering. Media interviews, social media, and reviews not only get your announcement in front of your target audience, but they can also maintain momentum post-launch.

In this episode, Emily John, Account Manager at Jargon PR, and Katie Ward, Senior Account Executive at Jargon PR, discuss the process of a PR campaign around launching a new product or service, and their key advice