Knowing your customer journey before developing a product can be helpful. There are many ways to approach when developing a product. All are based on what information you know and what information you need to get. Ian Peterman talks about what knowing your customer journey does for you when starting to develop a product. Startups aren't always able to make this happen, but it can still be a useful exercise.

/////////

Have a question you want us to answer? Submit your question for a chance to get a shoutout (don’t forget to tell us who you are) Get your questions answered - https://www.petermanfirm.com/youtube-question-submission/

/////////

Want to work with us? Connect with us about your project -  https://www.petermanfirm.com/connect/

/////////

Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

/////////

👉YouTube Subscribe - http://bit.ly/3sG7VEi

🎙 Conscious Design Podcast -: https://www.petermanfirm.com/conscious-design-podcast/

✍️ Conscious Design Blog - https://www.petermanfirm.com/blog/

📰 Join our Newsletter for exclusive industry analysis and content - https://www.petermanfirm.com/conscious-design-newsletter/

/////////

Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by clicking the support button below, or liking and sharing our episodes! Thank you!