I've been asked the question before by clients, "Shouldn't we avoid previous designs?" Of course you don't want to copy the competition and risk legal issues. There is a line between inspiration and copying. Ian Peterman breaks down when you should or shouldn't focus on previous products while developing your own. Watch this video to make sure you are staying on the side of inspiration, not copying.

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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/

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