I've been asked the question before by clients, "Shouldn't we avoid previous designs?" Of course you don't want to copy the competition and risk legal issues. There is a line between inspiration and copying. Ian Peterman breaks down when you should or shouldn't focus on previous products while developing your own. Watch this video to make sure you are staying on the side of inspiration, not copying.

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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