Everyone has ideas and inventions, it's part of our nature. But, you may be asking yourself the question, "What do I do when I have an invention?". There are a few main paths you can take with your idea to turn it into a valuable asset. Ian Peterman talks about different paths and what you can do when you have an invention you want to pursue.

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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