In this episode, Valerie Bonaldo of Seismic joins Blindspots to talk about the step-by-step process of launching a new win/loss program. In our conversations, Valerie shared some really specific information about:

• How to get (and keep) stakeholder buy-in
• Her unique tool for getting everyone on the same page from day one
• The importance of asking the right questions in the right way
• Her approach to defining program focus and doing efficient outreach
• How she uses customization to make sharing win/loss finds more effective
• The importance of focusing on wins

Listen now and stay tuned for more practical lessons from this brilliant guest!