The Physical Product Movement

Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love


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In this episode of The Physical Product Movement Podcast, Hannah Hong, co-founder of Must Love, talks about her experience working in brand strategy and innovation and how Must Love went from being in Southern California grocery stores to expanding nationally.

Hannah also details the importance of maintaining relationships and how a chance meeting with a customer in Hawaii led to an introduction to a Costco buyer and eventually a deal.

Hannah describes the challenges of distributing a temperature-controlled product like ice cream in the CPG space and how being on Shark Tank forced them to embrace D2C and perfect it.

Learn more about Hannah, Mollie, and Must Love:
  • Hannah's LinkedIn
  • Mollie's LinkedIn
  • Must Love LinkedIn
  • Must Love Website
  • Must Love on Instagram
  • Must Love Podcast at Spotify

Other resources:
  • Must Love on Shark Tank

Automate your inventory operations with Fiddle: 
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  • Get a free 14-day trial
  • Schedule a demo
  • Get The Ultimate Inventory Management Guide For Growing CPG Brands
  • Get The Ultimate Supplier & Co-Packer List

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