Execution is everything. When launching your digital product, you should always have the “why” and the “how” and sell your product in just one sentence. This week, we sit down with Nick Miller, UK Country Manager for Payfit on launching your product lean and focusing on the “less is more” mantra. Understanding your user and what problem you are solving for them through your MVP will save you money in the long-run.

We dive into pinpointing what is essential when it comes to launching an agile product: “What is your selling point?”, "What objectives are you trying to achieve?”, and “How do you allocate your resources to create a product with a high level of excellence?”