What does it take to launch a bourbon brand? What are some of the trials and tribulations? There is a lot of pleasure and joy along with some hardships and failures. In this episode, David and Dixon share how road weary and taxing launching a bourbon brand can be. From lessons learned and the hard pills that have to be swallowed to reaching that blend that is near perfect.

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This podcast is produced by Two Brothers Creative 2023.

Original date: 1 Dec 2022