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Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.
Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021.
Shay and I have known each other for a couple of years through work with the PRCA.
Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change.
You can find Shay on Twitter @shayonislynn or LinkedIn, here.
As always please do leave a review and don't forget to subscribe for more discussions!
View all episodes
By peoplebuypeopleShayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021.
Shay and I have known each other for a couple of years through work with the PRCA.
Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change.
You can find Shay on Twitter @shayonislynn or LinkedIn, here.
As always please do leave a review and don't forget to subscribe for more discussions!