Contracts are a hot topic in education, technology innovation, and practice in the legal industry. In fact, we've had several guests on the show focused on those aspects of contract management, but today's guest focuses on contract formation. She asks a simple, but important question: Can we learn to do a better job of negotiating and drafting better contracts? Laura Frederick is the founder and CEO of How to Contract. Drawn from her 26 years practicing contract law, How To Contract teaches real-world skills in negotiating and drafting contracts. The formation of How To Contract is a fascinating story. Two years ago, Laura began sharing daily contracting tips as part of a 30-day challenge of posting on LinkedIn. The reaction to these posts was overwhelmingly positive, and Laura went from 1,000 followers on LinkedIn to more than 33,000 followers today. This, in turn, led to her book, Practical Tips on How to Contract. Laura also launched How To Contract, the global leader in practical contract training for lawyers and professionals. Through its training membership and events, it has helped thousands of people learn how to manage contract risk and get deals done. Laura is also the managing attorney of Laura Frederick Law, PLLC, a boutique law firm based in Austin, Texas that helps companies that need practical and affordable advice on commercial contracts.

In today's conversation, we talk about Laura’s use of social media and her move to being an entrepreneur. We also discuss what ignited Laura's love of contracts, how and why she addresses the human side of contracting at a time when technology dominates, and the influence of SeyfarthLean on her evolution.