<p>Laura Froelich is Head of U.S. Content Partnerships at Twitter and prior too, was the Global Director of Sports Partnerships. Our discussion ranges from the value proposition Twitter provides and how it is constantly improving personalization, to her NY fandom and her favorite twitter follows. We also discuss relevant technologies in the space and which sports properties really get fan engagement.</p>

Laura Froelich is Head of U.S. Content Partnerships at Twitter and prior too, was the Global Director of Sports Partnerships. Our discussion ranges from the value proposition Twitter provides and how it is constantly improving personalization, to her NY fandom and her favorite twitter follows. We also discuss relevant technologies in the space and which sports properties really get fan engagement.

Laura Froelich: Head of U.S. Content Partnerships, Twitter

Welcome to The Bond, where we'll dig into the dynamic relationship between fans and their deep passion for sports, entertainment and culture. Investigating why fans are fans, how the digital age is changing this interaction, what future engagement could bring and hear some fun, personal fan stories from our guests.

Share Laura Froelich: Head of U.S. Content Partnerships, Twitter

Sign up to save your podcasts

Laura Froelich: Head of U.S. Content Partnerships, Twitter

Laura Froelich: Head of U.S. Content Partnerships, Twitter