In our twenty-second episode of the podcast we meet with Laura Higgins, Business Coach, speaker, marketing expert and fellow podcaster. She is a breath of fresh air in a potentially intimidating and cutthroat industry. 

Whether it's her infectious smile, epic content or down to earth, approachable and genuine nature (can you tell we adore her), Laura is someone you want to connect with. 

For almost seven years, Laura has been working as a Business Coach and what started as a side hustle is now her main game. Join us as she shares with us how she built her business and its evolution over that time. 

Laura generously shares some key unlearnings that will help your creative business thrive:

• How we as women fill the need to keep all of our  spinning plates in the air - trust the process and honour the season you’re in 
• Showing up as authentically you - the importance of values and how these evolve overtime as your business grows 
• The power of community over competition - fostering generosity of resources and connection 

Prior to recording, Laura asked us a question we have not been asked by a guest before - “who is your audience?”. This is something we have struggled to define in the past, not wanting to exclude anyone from our conversations, however, as we know products thrive when they are tailored to an audience and, in our conversation with Laura we learn that this is how you can properly align with your values and authenticity. So, this episode has been curated with working and creative women and mothers in mind. We hope you are energised by this conversation, we sure are.  

To find Laura’s work please follow the links:

• @laurahiggins
• https://laurahiggins.com/

Music Credit

• https://uppbeat.io/t/walz/ception
• License code: SEBJDVP5ASAG7PH3