Summary

The conversation explores the challenges faced in converting an educational campaign about carbon dioxide removal into sales, highlighting unexpected global interest and outreach. Laura Katayama of Thanks a Ton explains.

Takeaways

• It's been really difficult to pivot or to turn this education campaign into sales. • We've been very successful with getting the word out about carbon dioxide removal. • Unexpected global interest in carbon removal has emerged. • People contact us from all around the world on a regular basis. • The introduction of carbon removal to diverse groups is impactful. • Awareness can spread beyond targeted demographics. • Social media plays a significant role in awareness. • Education campaigns can lead to unexpected outreach. • The challenge lies in converting awareness to action. • Global conversations about climate change are essential.