In this episode Toni is joined by Laura Willoughby MBE, founder of the world's largest mindful drinking club, Club Soda, and the UK's foremost expert in low and no alcohol drinks.
Laura went sober in 2012 and launched Club Soda in 2015 after seeing a gap in the market for people looking to change how they drink.
An inspiring entrepreneur and campaigner, Laura spends her time working on ideas for the future, developing partnerships and spearheading research that will help more people drink mindfully and live well. 

In this episode we discuss:

Shifts in AF attitudes and options
Laura's background in campaigning, politics and activism, and how she's applying these skills and values to the sober scene
How a perfect storm of social change created the 'ladette' aka the biggest ever drinking generation of women
How Laura is working to normalise non-drinking, and to create a society where drinking in social situations isn’t seen as compulsory
How drinking habits are shifting (albeit slowly), with the UK leading the way
The importance of pubs, bars and restaurants to social connection
Why three months AF is the magic number
NOT staying at home in Jan - instead practising going out and having AF drinks in social spaces
Why sugar is your friend for Dry Jan (don’t try to do everything at once)

**NB there are a couple of swearwords in this episode - in case of little or sensitive ears**

PODCAST NOTES + LINKS:

@joinclubsoda on Instagram
How to be a Mindful Drinker by Laura Willoughby and the Club Soda Community
About The Club Soda Tasting Rooms



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