In this episode of the Designers and Builders Podcast, host Steve Larosiliere interviews Lauren Ashley, founder of Lauren Ashley Experiences.

Lauren shares her journey from struggling to find a job in interior design to creating her own successful business.

She discusses the importance of understanding client needs, the challenges of balancing creativity with business demands, and the role of technology in her work.

Lauren also shares her aspirations for growth and offers valuable advice for fellow designers and entrepreneurs.

Takeaways

• Lauren started her business out of necessity when no one would hire her, demonstrating the power of creating your own opportunities.
• Client experiences are centered around understanding their vision and needs—it's about serving the client, not showcasing personal preferences.
• Lauren's dream clients are empty nesters looking to downsize and repurpose their belongings, showing the value of identifying your ideal market.
• Technology, including AI, plays a significant role in her design process, helping streamline workflows and improve efficiency.
• Prioritizing self-care and rest is crucial for sustaining creativity and business success over the long term.

Chapters

00:00 The Birth of Lauren Ashley Experiences

02:39 Navigating the Early Years

05:03 Defining Client Relationships and Expectations

07:44 The Evolution of Projects and Clientele

10:21 Challenges and Lessons in Business

12:56 Future Aspirations and Growth

15:28 Tools and Systems for Success

16:02 Embracing AI in Design Work

18:11 The Quest for Efficiency and Signature Style

19:05 Inspiration and Collaboration in Design

21:46 Navigating Team Dynamics and Contractor Relationships

22:46 Streamlining Morning Routines with AI

30:26 Parting Wisdom for Designers and Builders

The Designers and Builders Podcast shares stories from industry leaders transforming the world of design and construction — covering behind-the-scenes insights, real-world strategies, and the trends shaping the future of the industry.

Empowering design/build professionals to grow and scale — buildergrowth.io shares the tools, strategies, and insights you need to take your business to the next level.

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You can connect with Lauren at:

https://www.laurenashleyexperiences.com/

https://www.instagram.com/laurenashleyexperiences/