In this episode of the podcast, I had the pleasure of interviewing Lauren Carpenter, the CEO of Embark, a dispensary group in California. Lauren shared her origin story of how she first encountered cannabis in high school and how her journey led her to become a passionate advocate for the plant. She discussed the challenges and successes of opening a dispensary during the COVID-19 pandemic, highlighting the importance of financial planning and operational efficiency in the cannabis industry.

The conversation also touched on the significance of size and simplicity in dispensary footprints, emphasizing the need for careful decision-making in build-outs. Additionally, Lauren teased an upcoming discussion in part two of the episode, where she will delve into the historic moment of cannabis sales and consumption at the California State Fair, marking a significant milestone in destigmatizing cannabis.

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