In this interview, Lauren Kwedar Cockerell shares more about her Storybrand certification and how this framework leads to better storytelling. She also shares how she has always had a bit of an entrepreneurial mindset, and it seems that her passion for marketing and PR started at a young age.

Lauren is President of Kwedar & Co, formerly Kwedar PR, a strategic communications firm in Fort Worth, Texas. She specializes in helping entrepreneurs and non-profit executives grow their organizations through powerful brand messaging, PR and marketing strategies that work, and websites that convert. Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

Mentioned in this video:

• Kwedar & Co (https://www.kwedarco.com/)

• Storybrand (https://storybrand.com/)

• Entrepreneurs Organization (https://eofortworth.org)

• Scaling Up (https://scalingup.com)

• Traction and EOS (https://www.eosworldwide.com/)

YouTube link: https://youtu.be/NctWQTv2JR0

Episode Transcript: https://drive.google.com/file/d/1pt22gi1ESh-ol9UEBLRCGrNGmjoNaDVk/view?usp=sharing