Our very own SEO Specialist Lauren Pond joined us as a guest on the What’s Sizzlin’? podcast! During this episode, Lauren explains to our audience how to pick the right and most effective keywords. Mitch and Lauren take a deep dive into the many tools and tactics that can help a company's search rankings. The importance of using those keywords effectively throughout your website content is discussed too. Take a listen to this podcast as Lauren shares some great insights into these important aspects of Search Engine Optimization.