Fieldhouse Files: Scott Agness on the Indiana Pacers

Lauren Roa on the process of creating the Pacers' City Edition Mixtape Uniform

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On this episode, I’m joined by Lauren Roa, the senior director of merchandising and retail, to discuss the Pacers Team Store and the new City Edition Mixtape Uniform — from concept to on the court and in her store. She’s now on her sixth season in this role.

Among the items discussed on this episode:

  • Newly-renovated team store at Gainbridge Fieldhouse, which is open Monday-Saturday 12-5 p.m, and is innovative, has improved lighting. They’re focusing on technology and experience, in addition to products. Like at games, it is a cashless experience.
  • What happened to the giant basketball and Boomer inside the store.
  • How ‘90s items and throwbacks have become among the bestsellers, along with the jersey of lottery pick Chris Duarte.
  • Her background in merchandise, working at Finish Line for eight years, returning after previously being an intern to run the team store.
  • The detailed process to design (three years ago) and launch a new uniform, working in conjunction with Nike. “Product is king.”
  • Paying homage to Slick with “Boom Baby!” and individually numbered options.
  • Challenges with the supply chain and how it has impacted all parts of the business.
  • The marketing team’s activation at home games to create a mixtape moment resembling the mixtape promos.
  • Working with Josh Conder (aka Country), the Pacers’ equipment manager, to draft up what uniform the team will wear for each game.

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    For great Pacers tickets, visit OnlyIndyTickets.com. They have great tickets for terrific prices for every game on the schedule. From hard-to-find seats for hot match-ups to bargain tickets that are cheaper than the box office. Only Indy Tickets is your first stop for Pacers tickets and anything else going on in Indianapolis.

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    Fieldhouse Files: Scott Agness on the Indiana PacersBy Scott Agness
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