What is the benefit of knowing your niche? How can you identify your ideal client or customer? What is a technique that can be useful in discovering the niche for your business? I dig deeper into the topic of customer niche, with Lauren Turton who is a revenue expansion specialist for wellness experts.

She's successfully worked with over 200 companies on their marketing, branding, advertising, and events and has leveraged those assets to scale their businesses. Lauren is a partner at Ciao Ciao Piadina, an Italian restaurant located in La Jolla, San Diego, CA. She is the Vice President of Namaste Wings to Fly America, a volunteer-based nonprofit that helps provide children in India education and essential services so they can be self-sufficient upon adulthood. She founded At Least One Day a Month, a program that collaborates with small nonprofits based in San Diego to provide them with people power, monetary donations, and supplies, one or more days a month.