The idea of clean energy is nothing new — the Pembina Institute has been at the centre of the conversation around the energy transition in Canada since the 1980s. 

In this episode of Ampersand we sit down with Laurence Miall, Pembina Institute’s  communications manager. He works to get the word out about Pembina’s policy work dedicated to reducing emissions in Canada's communities. 

Working at an established organization doesn’t make it any easier to go viral though, and we touch on the current challenges Pembina faces to break through bias in the media and ensure its research and analysis reaches policymakers, business leaders and the wider public. 

This podcast is a project of Emdash, the small agency focused on big impact helping progressives be heard.