Commerce is Chaos

🍜 LAURYN BODDEN // S’NOODS FOUNDER


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Lauryn Bodden has built S'noods into the first chef-driven noodle chip brand after winning Netflix's Snack vs Chef. In less than two years, she's scaled from a KitchenAid pasta maker in her home kitchen to 225+ retail locations including Fairway, ShopRite, and The Fresh Market—all while bootstrapping as a solo founder and actively fundraising.

🔧 Novel Product Validation Framework - Systematic approach to testing market demand when creating entirely new categories

📊 Manufacturing Partner Evaluation - Process for finding co-manufacturers willing to tackle unprecedented products and complex requirements
🤝 Solo Founder Operations Management - Systems for managing retail relationships, inventory planning, and growth without a team
⚙️ Strategic SKU Development - Framework for balancing product variety with operational complexity during bootstrap phases
📈 Category Creation Retail Strategy - Approach to positioning breakthrough products when traditional shelf categories don't exist
🎯 Bootstrap Cost Management - Methods for tracking hidden operational expenses and optimizing unit economics during rapid growth

Whether you're launching unprecedented products or scaling as a solo founder, Lauryn's frameworks will help you systematically validate new categories, navigate complex manufacturing, and manage operations efficiently while fundraising.

Perfect for: Solo founders, novel product creators, early-stage CPG entrepreneurs, category innovators

Guest: Lauryn Bodden - Co-founder & CEO, S'noods
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.

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Commerce is ChaosBy Samantha Rose