Everyone talks about cold outreach in terms of sales. But you hardly hear anyone discussing how important it is for recruiters on the hunt for candidates. 
Unless you talk to Lavender's Will Allred. If you haven't heard of Lavender, it's a tool that helps improve your emails, encouraging the right people to engage with you, whether you're in sales, marketing, or you're a recruiter reaching out to top prospects. 
Working in all those spaces, we were delighted to have Lavender's Co-Founder, Will, on to discuss cold outreach, engaging candidates, and much more.