We spoke with Zac Robinson about how he helped his law firm successfully implement a complete brand refresh. We’ll discuss the lessons he learned during each stage of the rollout, unforeseen challenges, and the small things you may forget if you’re about to take this on at your firm.

Zac is the Marketing and Business Development Manager at Tilleke & Gibbins, a Southeast Asia-based law firm. He focuses on business strategy and sustainable law firm growth in emerging and frontier markets—currently, Cambodia, Laos, Indonesia, Myanmar, Thailand, and Vietnam.

Interview Covers

Why now? Triggers for a branding refreshWorking team arrangement & communicationApproving design ideasUpdating other parts of the brand identityTips for those just startingRollout campaign (during a pandemic)Advice for BD teams

Roundtable Session Covers

Client experiences with the refreshUsing staff in photosBrand guidelines & trainingTips for finding website designersCreating an RFPProject management systemsManaging dissenting partnersItems dropped in the refresh