When an operations manager at a Melbourne litigation practice asked whether monthly newsletters were worth the effort, it opened up an important conversation about email marketing effectiveness for law firms.

In this practical Q&A, we explore why targeted email campaigns often deliver better results than traditional newsletters, and when each approach might be most appropriate.

You'll discover:

• The critical differences between newsletters and campaigns
• Why many law firm newsletters fail to generate meaningful engagement
• The real goal of email marketing for lawyers (it's not about open rates)
• How to triple your communication touchpoints without creating more content
• The specific circumstances where newsletters can still be effective
• Practical strategies for implementing a more effective email approach

Whether you're managing marketing for a boutique practice or a mid-sized firm, this Q&A provides actionable guidance that can transform your email marketing results.

📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-newsletter-effectiveness/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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