We spoke with Jason Cooney about the most important strategies you can use to optimize your writing for SEO to increase lead generation. We will cover everything from how to do keyword research, tips for structuring content to keep readers on the page, and how to collaborate on content with your lawyers.

Jason is the founder of Tsaks Consulting, a UK-based bid, tender, PQQ and proposal writing services. Jason helps companies craft their messaging to help win more work.

Interview Covers

What SEO means for law firmsWhat to do before writingHelping lawyers write for SEOPractice groups differencesHow to structure contentCreating detailed templatesWhere to put calls to actionDealing with salesy content

Roundtable Session Covers

Recycling and updating content SEO for multilanguage sitesSearch enginesDoing competitor researchBackend tips (snippets, alt text, etc)