On this episode of the Law Firm Practice Management Advice podcast, Kirk Stange gives an overview of how law firms can approach setting associate attorney salaries by focusing on financial sustainability. It emphasizes aligning pay with the revenue an associate brings in, balancing fair compensation with the firm’s overhead and long-term stability. It also notes that while incentives can be useful, most associates still prefer dependable base pay.

This episode is based on an article on our Law Firm Practice Management Advice blog titled: How much to pay an associate attorney?

In this episode, Kirk Stange contends that law firms can no longer ignore ChatGPT. As more people turn to AI tools (not just Google) to search for legal information, firms must start aligning their marketing and online presence for that environment. He warns that firms risk falling behind if they don’t adapt to how AI may drive referrals and client acquisition.

This podcast is based on an article: Law firms need to be thinking about ChatGPT

On this episode, Kirk Stange emphasizes that lawyers should focus on building an emotional connection during consultations. Listening carefully, showing empathy, and engaging fully can help clients feel understood, which can increase trust, attract more clients, and improve satisfaction.

This podcast episode is based on an article on the Law Firm Practice Management Advice blog titled: Are you making an emotional connection in consultations?

On this episode, Kirk Stange explores whether press releases are still an effective marketing tool for law firms. He discusses how press releases can help build visibility and credibility when used strategically, but also why they must be timely, newsworthy, and part of a broader marketing plan to truly make an impact.


This episode is based on an article on our Law Firm Practice Management Advice blog: Are press releases an effective marketing strategy?

On this episode, Kirk Stange emphasizes that law firms must uphold ethical duties of competence, diligence, and communication. Using tools like checklists, team oversight, and caseload management helps prevent delays and maintain quality. Meeting these standards supports both client satisfaction and a successful practice.

This podcast is based on an article on our blog, Law Firm Practice Management Advice: Ensuring competence, diligence, and communication

In this podcast episode, Kirk Stange warns law firms against using duplicate content on their websites, as it can hurt search engine rankings and reduce visibility. He recommends creating unique, focused pages for different legal topics and regularly updating content to maintain originality and improve SEO.

This episode is based on an article titled: Beware of duplicate website content

In this episode, Kirk Stange talks about how ​meeting productivity metrics is vital for law firms to fulfill obligations to clients and maintain financial health. Employees must understand and meet their productivity goals, as failure to do so can lead to dissatisfied clients and financial strain on the firm. Proactive measures, such as regular performance reviews and clear communication of expectations, help ensure that staff remain aligned with the firm's objectives.​

This episode is based on an article titled: Proactively meeting productivity metrics

This podcast discusses the difference between branding and lead generation in advertising. Branding focuses on building long-term visibility and reputation, while lead generation aims to attract potential clients immediately. Branding efforts like billboards and sponsorships take time to show results, whereas lead generation through targeted ads prompts direct client engagement. Law firms should choose their approach based on their goals and available resources.

This episode is based on two articles written by Kirk Stange:

Why Businesses Must Distinguish Between Branding and Lead Generation on Entrepreneur.
Branding versus lead generation in law firm advertising Law Firm Practice Management Advice.

This episode discusses why law firms should avoid using generic stock photos on their websites, as they can make the firm appear inauthentic and uninviting to potential clients. Instead, the author recommends using original photographs of the actual attorneys and office environment to convey authenticity and build trust. This approach helps clients form realistic expectations and fosters a genuine connection with the firm. 

This episode is based on an article titled: Ditch the stock photographs on your webpage

This episode discusses the potential pitfalls of accepting lunch invitations as a law firm owner or manager. While such meetings can offer networking opportunities and a break from routine, they often serve as covert solicitations from individuals seeking the firm's business. It highlights the importance of carefully vetting lunch requests to avoid unexpected sales pitches that can consume valuable time and add stress.

This episode is based on an article titled: The harmless lunch meeting