When a lawyer asked about starting a podcast but worried their content might be "too dry," it highlighted a common challenge facing professional service firms: how to create engaging content from technical expertise.

In this practical Q&A, we explore how law firms can leverage podcasting to build their reputation while creating content that resonates with their target audience. You'll discover why "boring" topics to the general public can be exactly what your professional audience is seeking.

You'll learn:

• Why starting with video gives you greater flexibility for content repurposing
• How to determine the optimal episode length for professional audiences
• Content strategies that consistently engage industry specialists
• Techniques for structuring interviews to uncover valuable insights
• The most effective approach to launching your podcast successfully
• How to use podcasting as a business development tool with referral sources

Whether you're a boutique firm or a mid-sized practice looking to build thought leadership, this Q&A provides actionable guidance that actually works.

📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-podcast-strategy/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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