Law Firms On The Map

Episode Summary

In this solo episode, we'll do something a little different where Chris will discuss the critical factors law firm owners should consider when hiring a CMO. We break down the differences between a full-time and fractional CMO, the importance of understanding marketing fundamentals before hiring, and practical steps to ensure a successful transition.

Key Takeaways

✅ Do You Really Need a CMO?

• Signs your law firm is ready for a CMO.
• When a fractional CMO makes more sense than a full-time hire.

✅ Understanding the Role of a CMO

• What a CMO actually does in a law firm setting.
• How a CMO can help optimize vendor selection and marketing strategy.

✅ Common Hiring Mistakes to Avoid

• Why law firm owners need to understand marketing before hiring a CMO.
• The risks of hiring too early or without clear expectations.

✅ Transitioning from Fractional to Full-Time CMO

• How to assess when your firm is ready for a full-time marketing leader.
• Steps to ensure a smooth transition.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hi there! Thanks for stopping by again today!

In this episode, Kristaps speaks with digital marketing pioneer Dennis Yu, who has a rich history in search engine engineering and digital marketing, having built analytics at Yahoo and spent billions on Facebook ads. Dennis shares insights into his shift to local digital marketing and offers valuable strategies for law firms and other local businesses to enhance their online presence.

 You can expect to walk away from this with a richer knowledge in the following:
 

1. Importance of Authenticity in SEO
2. How to think about Google’s E.E.A.T. Guidelines
3. Practical SEO Strategies
4. Role of Engagement Signals
5. Sneak peak into Dennis’ Are You Googleable?” Project

Enjoy and do share your thoughts on local SEO! We’d love to hear from you!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd, founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back?

Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navigating the complexities of Google’s review policies. Oh and if you thought it only gets worse with AI, you guessed right!

But it doesn’t stop there—Curtis talks about the gray areas of review ethics, the real impact of fake reviews on businesses, and the FTC’s new laws that could reshape the landscape of online trust. His passion for transparency and fairness shines through, leaving you with a newfound appreciation for the importance of genuine reviews in today's digital economy.
If you care about ethical marketing, protecting your business, or just want to know what really happens behind the scenes in online reputation management, this episode is a must-listen.

🌟 Key Highlights:
•How fake reviews are created and exposed
•The role of AI in shaping the future of online reviews
•New laws and their implications for businesses
•Best practices for ethical review collection

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show.

Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market.

Tune in to discover:

1. How to develop story angles that resonate with journalists
2. Tips for building targeted media lists and pitching journalists effectively
3. The power of PR stunts in traditional industries like law
4. How digital PR supports SEO and the importance of consistency

Ready to transform your digital PR strategy? Hit play to learn from one of the best in the industry!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Welcome to the third season of Law Firms on the Map! 🥳

In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares his journey in building a powerhouse personal injury practice in Texas.

In this insightful conversation, you'll learn about:

🎯 Long-Term Growth - Key milestones in Angel’s career and the growth of his firm.
🎯 Strategies for transitioning from TV advertising to digital marketing, including PPC.
🎯 The evolving landscape of serving the Spanish-speaking community and how it impacts marketing.

Plus, don’t miss the details about the upcoming CLE conference in Dallas on April 10th and 11th, 2025, featuring prominent speakers you know and love in the field.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hello. It's so good to have you here again! 🎉
In this episode of Law Firms on the Map Kristaps Brencans sits down with Kaspars Milbergs, CTO and co-founder of OnTheMap, to discuss the transformative role of AI in law firm marketing and web development.

Kaspars shares insights from his 17+ years of experience in digital technology, touching on how AI is reshaping everything from web design to content management. 

Can AI really enable one developer to replace the work of five? What does this mean for the future of legal websites?

Kaspars also dives into the impact of AI on SEO, content creation, and the future of search engines like Google. Whether you’re a law firm owner, operator, or marketer, this episode is packed with valuable insights on leveraging AI to scale your law firm's digital presence.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hi there! Welcome to episode 9 of our second season!
In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys.

🔑 Key Takeaways:

• The evolution and benefits of LSAs for law firms.
• Key strategies and best practices for running effective LSA campaigns.
• The impact of AI on LSA call analysis and lead qualification.
• How to optimize your intake process to improve lead conversion rates.
• The challenges of LSA competition and how to maintain consistent results.
• The importance of a diversified marketing strategy for law firms.

We hope you enjoy this and look forward to hearing your thoughts!

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn:

1. What PPC (Pay-Per-Click) advertising is and its importance for law firms.
2. Key strategies for managing and optimizing PPC campaigns.
3. The importance of rigorous keyword research and data collection.
4. How to effectively use Google Ads' automated bidding strategies.
5. Insights into budgeting for PPC campaigns in competitive markets.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices.

From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management.

Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage existing resources for long-term success. A few more key takeaways you can expect from this conversation are:

• Optimizing Intake Processes 
• Client Satisfaction Timing 
• Personalized Review Generation 

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)

Hosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories.

In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power of citation consistency to propel websites to the TOP of search engine rankings for attorneys.

If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

Thank you for listening :)