Lawrence Erekosima (@erekosima43) joins CREATOR: The Podcast to discuss his incredible rise as a content creator through his viral series "100 Things Before I Die." In this episode, Lawrence shares how he strategically planned his content creation journey for five years before launching in March 2026, amassing hundreds of thousands of followers with just a handful of posts. Host Ross Borden explores Lawrence's journey from walk-on running back at Alabama to full-time content creator documenting death-defying adventures. They dive into his first episode filmed in China during Chinese New Year, featuring the terrifying Sky Ladder climb, wing walking on a biplane, and navigating the unrestored sections of the Great Wall. Lawrence offers behind-the-scenes insights about his one-man production approach using just an iPhone plus practical advice on why voiceovers and storytelling matter more than posting daily. Whether you're an aspiring creator struggling to get started or simply interested in adventure travel, this conversation delivers valuable perspective on strategic planning, believing in yourself despite the odds, and why quality trumps quantity in content creation.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Lawrence Erekosima

00:37 - Podcast & episode setup

01:34 - Launch and concept of "100 Things Before I Die"

02:48 - Wing walking and early stunts

03:44 - Why China for episode one

05:20 - Impressions of China & local reactions

07:06 - Via Ferrata (skyladder) and Great Wall access

09:31 - First viral moment and growth

10:06 - Expectations & posting strategy

11:01 - Adrenaline sports: pilot, skydiving, and progression

12:14 - Advice to aspiring creators

15:16 - Content strategy: long-form storytelling vs short clips

16:52 - Planning the 100 episodes & posting schedule

18:00 - Going full-time & brand partnership strategy

19:19 - College football journey and walk-on story

22:15 - Influence of his mother and mindset

24:45 - Future projects, YouTube launch, and expansion

26:11 - Production setup: shooting solo and gear

27:28 - Countries to live/travel in and dream destinations

28:48 - Long-term ambitions (streaming/Nat Geo) and wrap-up

29:36 - Where to find him online & outro