Chad talks with Lawson Eicher, VP of Operations at SITECH, about her journey from struggling in sales to finding her sweet spot in operations. They discuss how she knew she was in the wrong role, what it took to have that honest conversation with her CEO, and how she now focuses on developing people through consistent one-on-ones. Lawson also shares how SITECH shifted their hiring approach to prioritize cultural fit over just skills, and why that's helped them grow while staying a great place to work.