For the past few years, Lay’s has been giving consumers some interesting and tasty new potato chip flavors courtesy of its Lay’s “Do Us a Flavor” contest. This year for the first time ever, you, our listeners can help shape its potato chip flavor lineup nationwide. Tina Mahal, Senior Director of Marketing for Frito-Lay, joins us this morning to share how all of us can have a hand in what flavors stay and which ones have to go in the next Lay’s flavor program: “Flavor Swap.” One person will walk away with two hundred and fifty thousand dollars!

-Press Release