In this episode, Chris talks about the origins of Lazada. Learn about Rocket Internet - the startup incubator known as the "Startup Clone Factory". Chris covers their strategy of finding successful tech companies in the US, copying its business model, and launching the same concept in emerging markets. And lastly, learn about why Alibaba acquired Lazada, and its impact on Lazada today.

 

 

TIMESTAMPS:

(2:44) - Rocket Internet's "copycat" business model

(7:52) - Why they thought of building something like Lazada

(8:55) - How Lazada solved Southeast Asia's "payment-method" problem

(11:04) - How Lazada solved Southeast Asia's logistics problem

(12:19) - Lazada's investors

(13:00) - The Alibaba acquisition

(17:15) - Lazada's business model (1P vs. 3P)

(19:40) - Lazada's advertising strategy

 

 

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