In today's episode, I chat with Jan Strom, founder of VojVoj, about building a content creator platform that merges the monetization model of OnlyFans and Patreon with the discovery mechanics of TikTok and Meta—replacing the like button with a financial differentiator where every engagement costs real currency, so the algorithm rewards quality over quantity and creators start earning from day one. 

We explore Jan's growth hacking philosophy: maximum output from minimum input, finding blue ocean opportunities, and testing constantly rather than following conventional playbooks. He shares two legendary growth hacks from his past—reading a Norwegian financial newspaper one morning, realizing a new law would force all financial institutions to report transactions above $500, cold calling the CTO of the financial authority to pitch a solution he hadn't built yet, getting the meeting, building it for free, then locking every financial institution in Norway into buying certificates from his company for the next 15+ years; and turning a failing 10-person SSL certificate sales team into 400 consultants selling their white-label click-through solution across Norway's biggest IT consultancies, capturing the entire Norwegian SSL market in 18 months. His prediction: consultants are dead—AI handles strategy, automation handles implementation, and the only remaining edge is creativity. Jan shares his path from direct sales at Shell to being headhunted to build tech sales organizations, to discovering that combining sales psychology with developer resources beats hiring more salespeople every time. His advice: never quit, treat every failure as a gift that adds 10% here and 20% there until you reach 100%, and protect your creativity above everything else. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:20) What VojVoj Does: Replacing the Like Button With Real Currency 
(01:33) Why Quality Beats Quantity: How the Algorithm Actually Works 
(03:43) Growth Hacking as a Mindset: Maximum Output, Minimum Input 
(05:00) Norwegian Financial Authority Story: Cold Calling a CTO Before the Solution Existed 
(07:03) Locking an Entire Country's Financial Institutions Into 15 Years of Certificates 
(07:46) AI Handles Strategy, Automation Handles Implementation: Consultants Are Dead 
(08:08) Jan's Journey: Direct Sales at Shell to SSL White-Label Growth Hack 
(09:25) Capturing the Entire Norwegian SSL Market in 18 Months With 400 Consultants 
(11:43) Building the Creator Monetization System That Became VojVoj 
(12:25) Advice: Never Quit, Treat Failure as a Gift, Protect Your Creativity

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