Host Brian Washburn chats with learning consultant and author Mike Taylor about his new book, Think Like a Marketer, Train Like an L&D Pro, which he co-authored with Bianca Baumann. Taylor dives into the overlap between marketing and learning & development (L&D), arguing that marketers are far better at capturing attention and sparking behavior change, two areas where L&D often falls short. He shares ways that, with just a shift in mindset, applying marketing principles to training design can create a strikingly more engaging and effective learning experience.

📖 Visit Mike Taylor's book website Train Like a Marketer

📗Get Mike Taylor's book: Think Like a Marketer, Train Like an L&D Pro

🎯 Use AI in your training process with the free learning objectives generator.

📙Brian simplifies training design in his book,  Instructional Design on a Shoestring. 

📘 Brian’s book, What’s Your Formula? helps professionals find the right approach for their business problems. You can also check out the companion website, 51 Elements of Learning. 

🆓 Get access to more free resources on this topic and others from Endurance Learning. 

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