Lea Kozin is a champion of applying leading-edge marketing strategies across media and entertainment, and she is a leading immersive media consultant, evangelist and connector. Lea has a passion for the intersection of brand activations and emerging technology, and a diverse marketing background spanning 15 years in technology, entertainment and action sports.

Lea and I talk about marketing in general and brand activation in particular. We discuss what’s working and not working in marketing for VR and AR. Lea describes engaging with Paramount Pictures to create a behind-the-scenes VR experience for the latest Transformers movie.

She shares advice for startups who want to engage with major brands, and some advice for major brands looking at AR and VR. Lea also reveals a few personal stories and the advice that’s helped her most along the way, including some actionable advice for growing your professional network.

You can find all of the show notes at thearshow.com.