In this episode, we’ll break down what key lead gen metrics we would prioritize instead of search impression share in 2025.

Timestamps:

00:00 Intro

02:23 New Addition to PPC Cave Team

04:47 Gene Entering the Lead Gen World

06:25 Is Search Impression Share Still A Valuable Metric?

13:06 Smart Bidding and Broad Match

20:14 Ryan Client Testimonial Plumbing Niche

30:43 Wrap Up

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google

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