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Lead gen vs. demand gen: Do we have a final verdict?
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.
Hosted by:
Mike Pastore
Editorial Director at MarTech.org
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org
This podcast is produced by MarTech, a Third Door Media property.
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By MarTech.orgJoin Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.
Hosted by:
Mike Pastore
Editorial Director at MarTech.org
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org
This podcast is produced by MarTech, a Third Door Media property.