The most important and profitable activity for an active agent is prospecting, especially in a softening real estate market, like the one we're in right now.

Whether we're leading new or seasoned agents, we need a systematic methodology for reaching out to people, having conversations, and managing client relationships.

How do we build the confidence of new agents so they can generate leads from their sphere? What lead buckets should we consider investing in?

In this episode, we're kicking off our 2023 coaching topic - lead generation.

Three Things You'll Learn In This Episode

- How shifts affect our leads

What does the move to a more neutral market mean for lead generation?

- The first step in an effective lead gen strategy

Why do we need a central place for all our contacts and relationships?

- Return on time

Money isn't the only consideration we need to make with lead generation. How do we find the least expensive leads that take the least amount of time to convert?