Expanding lead generation into new verticals, geographies, and channels requires systematic risk management. A six-dimensional assessment methodology helps operators evaluate opportunities before committing significant resources. Expansion failures stem from underestimating operational complexity rather than misjudging market potential. Testing new markets with controlled pilots, establishing success criteria before scaling, and building flexible multi-vertical infrastructure are essential. Evaluating regulatory differences across states, assessing buyer demand, and calculating true expansion costs including compliance overhead separates disciplined growth from reckless scaling that destabilizes core operations.