James Dooley and Kasra Dash break down the most effective ways for loft insulation companies to generate consistent enquiries. The conversation explains how SEO increases visibility because people actively search for loft insulation services. It covers how Google Business Profile reviews increase trust and trigger more calls. It shows why PPC delivers fast leads because ads appear instantly, although costs rise due to competition and click fraud. It highlights how Facebook ads only work well when grants are available because demand increases. It explains why retargeting converts missed visitors because they are already warm prospects. It outlines why cost per lead companies often reduce margins because leads are shared. It clarifies why FatRank’s pay-on-conversion model removes risk because companies only pay once profit is made.