Episode #214. Paid ads. Click-through rates. Web traffic. There are lots of marketing terms being thrown around and it can be confusing where to put your focus first or what the most important metric is. But how do we really make sure that we get our message in front of the right people at the right time? Vix Reitano shares the secret behind great marketing campaigns - and it’s not the tech! She also talks about what every business should actually prioritize: creating impactful change th...