This podcast outlines a five-year tactical roadmap for customer acquisition, addressing 168 systemic challenges through 2030. As third-party cookies vanish, businesses must prioritize first-party data and server-side tracking to ensure data sovereignty. Success requires "compliance-first" architectures and authentic, human-centric content to navigate growing consumer skepticism and regulatory risks. Furthermore, bridging trust gaps with explainable AI is essential to align automated scoring with effective sales execution. Future strategies focus on "agentic commerce," where AI agents manage autonomous B2B transactions. This necessitates shifting from traditional SEO to Generative Engine Optimization and adopting machine-readable data structures. Companies must also transition to account-level engagement for complex buying groups, prioritizing trust through transparency and verified content provenance to remain competitive in an AI-saturated market.