In this first episode of the Lead Generation Series, Gail shares why many Christian businesswomen struggle with lead generation—not because they lack passion or skill, but because they haven't mapped the customer journey from the prospect’s perspective.Too often, entrepreneurs focus on what they want to say instead of speaking directly to the real problems their audience is facing. Gail demonstrates how addressing specific pain points—like menopause challenges—can immediately capture the attention of the people you're called to serve.She also explains why identifying your “right-fit people” is critical for building trust, strong community, and meaningful business growth.In This Episode You'll Learn:• Why understanding the prospect’s journey matters• How speaking to specific pain points attracts attention• The power of focusing on your right-fit audience• Why trying to serve too many groups weakens your message• How gradual trust building leads to stronger client relationshipsGail closes with a simple analogy comparing marketing to dating, reminding us that trust must be built step by step before inviting someone into a deeper commitment.GO TO:

gailroot.com to book a call or gailroot.com/events to get registered for upcoming Kingdom Warriors Business Reset coming up soon!