Lead Generation is defined as: a set of on/off line marketing actions whose objective is the acquisition of contacts of potential B2B/B2C customers in target with the sponsoring company. Companies that put into practice actions of Lead Generation have the need to find new customers, increase turnover, expand the commercial network, launch a new product in the market. Lead generation is typically the metric on which all marketers are assessed.

Finding the right lead generation strategies for your business can take time — not only are there many to choose from, but the ones that work for other businesses might not work for yours. You’ll want to think about your industry, business size, what your business does and what you hope to accomplish with these tactics.

Listen to the podcast to know in detail how to act to create the right lead generation strategy based on your brand.