In this episode, James Dooley sits down with lead generation expert Kasra Dash to break down the real strategies electricians need to generate a consistent flow of local inquiries. What begins as a simple walkthrough of Google Business Profile quickly expands into a full blueprint for SEO, PPC, Facebook Ads, AI search, and the hidden metrics that separate profitable campaigns from money-burners.

Together, they unpack the most effective ways electricians can dominate local search—from optimizing service pages to leveraging AI agents, boosting real-time conversions, and avoiding the pitfalls of shared leads. Kasra Dash also explains why inbound leads convert up to 10x more than outbound, and why response speed is now one of the biggest predictors of revenue.

By the end, you’ll understand how modern lead generation really works for trades businesses and walk away with a practical roadmap to increase inquiries, improve ROI, and scale your electrician business with confidence.