Video marketing dominates the digital landscape, with 90% of businesses using it and 70% of non-users planning to adopt it in 2024*. Discover best practices and tips to help you create compelling content and effectively reach your target audience through video marketing. Join host Matt Seitz, Chief Marketing Officer at C2P, as he interviews Cary Chaitoff, VP of Marketing, and Ericca Rivera, Paid Advertising Specialist, from C2P. Learn strategies for creating compelling video content, implementing effective targeting, and maximizing lead generation. From YouTube best practices to Facebook video strategies, this episode covers essential tactics for financial advisors looking to thrive in the digital landscape.

Resources:

• YouTube channel referenced: Dave Alison's YouTube channel
• Software referenced: Canva
• Platform referenced: Fiverr

Statistics:

• Video traffic is projected to rise to 74% of total smartphone internet traffic by the end of 2024.
• Viewers retain 95% of a message when received via video, compared to just 10% when read in text.

* https://www.wyzowl.com/video-marketing-statistics/