In this episode of the Winning in Professional Services podcast, we discuss the differences between lead generation campaigns and brand marketing campaigns. As we explore the benefits and drawbacks of each approach, we also consider the implications for professional service companies offering high value services and the importance of a balanced strategy.

Join us for a conversation filled with practical tips for executing smart outbound efforts, leveraging content to build credibility, and maintaining a sustainable marketing approach to guarantee long-term business success.

⏱️ Timestamps

00:00 Introduction

00:10 Short term vs long term marketing approaches

00:28 Challenges of quick results in marketing

01:52 Scott on marketing strategies

04:06 Lead generation tactics

06:18 Brand marketing and demand creation

09:07 Combining lead generation with brand marketing

18:32 Smart outbound strategies

28:56 Matteo on outbound approaches

37:57 Conclusion