For details and resources you can use to implement lead generation strategies, check out the show notes from today's episode. 

Today we talked about lead generation, also called list building. We talked about what it is and why it's important to your business. We learned that lead generation is a process, that when done well can help you build an engaged, interactive audience of raving fans and loyal customers. 

There is a difference between placing an opt in form on the sidebar of your site and hoping people sign up, versus creating a strategy and actively promoting your offers and inviting people to become a lead. Being proactive helps you not only build an audience, but in the grand scheme of things you're also building an asset that you own and control. Once you build a relationship with your audience, no one can take that away from you... except you.

Creating a fully functional, profitable mailing list can be one of the best things you can do for your business.